Monday, 21 November 2011

Target Audience Foucs Group- Summary of findings

After having edited everything we captured for our foucs group, we can now sit down and look over it and basically total up what we found from completing it. Therefore, out of the seven people that we asked the question 'Do you like the song?' six people replied and said that in fact they did like the song for several different reasons; however one person claimed that they didn't like it as they were not into that sort of music. Asking the question 'What other bands or artists can you compare this band to?' let us know what other bands our actual band was like, what sort of music they both produce. This could then help us when it comes to shooting our video as we could maybe follow several patterns that they have, trying to get across similar points making it effective.
In addition to this, the last question we asked them was 'What three words come into your head when you hear this song?', this question gave us three instinct thoughts about our song as they all answered straight away. Someone from the focus group also claimed that they got images of lots of people rushing about going mad in their head when the song came on, and said that the type of music reminded them of 'Vampire Weekend'.
Having listened to all of the participant's feedback, we now know a great deal about our song, which will make us more confident when shooting the video.

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