The process of creating a music video

There are many steps in which artists have to take in order for them to create a video to their music.

The first step would be the artists themselves or someone else writing a song, a commissioner from their record label will then send the track to about five to ten different directors. These directors separately will then submit their own version of a video in which will go with the song and create it to what they want; this specific step is an unpaid step for the directors.

Once each version has been submitted by the different directors, the allocated person from the record label will anaylize and decide which one is the most preferred and best suited. When this stage has been successfully completed the commissioner will then get paid.

In the music industry today, it usually costs around £20,000 to make with two days to do so, however on the other hand some music videos may cost the same but take a little loneger to make. For example, 'Coldplay's' 'The Scientist' took £20,000 to make and three days to do so.