In the music world today, there are many different types of music video which all have a different purpose behind them, these purposes could be:
- Advertisement
- Illustrates the song
- Provides it with a story
- Draws attention to the artist
- Brings attention to the music
- Expresses emotions
- Markets an image
- Persuades the public to buy cd/download it
- Increases artists awareness and publicity
- To make a statement
- Product placement
- Promotes artist/album
Not only this, but there are many different ways in which we as the public can judge how succesfull a music video has been through these different ways;
- Hits in youtube
- Sales of the song/album
- Requests on music channels
- Charts
- Downloads
- Awards
- Newspaprt, reports
- Publicity of the song
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