Music Promo Video: Purpose and Success Criteria.

During our last lesson, in class we looked at an old music video by the 'Talking headds 'Once in a lifetime'.
When we first saw it, the teacher asked us what we thought of it, many of the students stated that it was very weird and strange and that quite frankly it wasn’t really a music video; there was also a lot of controversy that came with this music video as it received critical criticisim.

This then lead us to ask ourselves questions about music video which include;

What is the purpose of a music video?

·         Advertisement

·         Draws attention to the music/song

·         Illustrates the song

·         Appeals to a visual audience

·         Expresses an individual’s emotions

·         Tells a story

·         Markets an image

·         Promoted the artist/single/albumn

·         Persuades audience to buy- CD/download

·         Raises the audience awareness or profile of the artist/group

·         Add a meaning to the song

·         Create feelings

How might we measure the success criteria of a music promo video?

·         How memorable and discussed

·         Sales increase

·         Word of mouth

·         Media coverage

·         Downloads

·         Video views on YouTube

·         VMA’s

·         MTV awards

·         Influential on other music video’s

·         How many times shown on television

·         Charts

·         CD sales

·         Amount of publicity

·         Last word

What factors must be taken into consideration when planning a video?

·         Relevance between the story and song

·         Locations

·         Ethics

·         Actors

·         Actresses

·         Mis en scene

·         Lip sinking

·         Weather

·         Continuity