A Model of the Media

 TEXT    
    |
    |
    |
  Film
  Leaflet
  Magazine
  Computer games
  Music
  TV programmes
  Website
  Advertisement
  Poster
  Radio programme
       |
       |              Text is consumed by audience                                 
       |
   AUDIENCE – why?
       |               when?                                                     
       |               what happens?
       |
       |
       |                                                                                                                                                     
INSTITUITIONS   A financial transaction takes place     
      |
      |
      |
   MGM
   Sony
   Paramount
   BBC
   Warner Brothers
   MC Donald’s
   Microsoft
   Radio stations
   MTV
   Google
      |
      |         Produce, Distribute, Market and Exhibit
      |
   TEXT