A Favourite Music Video!

I would say that one of my most memorable music viedo's today would be Katy Perry E.T ft Kayne West. It is not only the fact that I am a fan of Katy Perry herself, but for the fact that the way in which her music videos come across are very appealing.

Katy Perry is an American singer-songwriter and actress and is not only well known in the United States but she is indeed very popular in the United Kingdom. Katy’s first album is of the gospel music genre as she stated that at this time her perspective was very enclosed and strict; she then moved through to different genres such as rock and featured more pop songs. On various occasions Katy Perry has appeared at the MTV Music Awards and has been nominated for two awards including, the ‘Best Female Video’ and ‘Best Pop Video’ for one of her songs ‘California Gurls’. As well as this, at the 2011 MTV Video Music Awards Katy was nominated for an outstanding ten awards and so forth won one for ‘Best Special Effects’ for her music video E.T. I feel as though after releasing this song as a single as part of her album, Katy Perry has increasingly become popular in the UK. At the beginning of the viedo, the lighting is very dark and therefore contrays a very dark and gloomy atmosphere as well as this we as the audience hear digetic sound of a very strong wind, this sound interacts with us as it personally makes myself feel cold as though I'm part of the world we are watching.As soon as the music kicks in and the video starts to play, the beat we hear in our ears is very strong and hard and gets me in the mood; this is another reason why this music video is a favourite. As well as this, throughout the music video there are a lot of close up shots used in which give us more detail and allow us to see the facial expressions and body language of the artists. Lighting used later on in the video is very bright and therefore means that key lighting is used and also back lighting as the characters are created to be darker; making them seem more visible. I also love the way in which an image is created by the half body of the woman and the troll. The special effects that are used throughout the video are amazing as everything looks so real and natural.E.T makes use of the key conventions of genre which include lip synching and musical instruments and this is done brilliantly throughout the video.Not only this but I think it is very creative how a story has come out of an artist promoting a latest single.