Friday, 30 March 2012

Question 2: How effective is the combination of your main product and ancillary texts?

After successfully completing the ancillary texts which include the music video, magazine advert and digipak, I feel as though they are all very effective however some parts have their doubts. One reason I would give for this would be because of the same sort of expression and feel has been exerted over all three of the different texts. In addition to this, when looking at the digipak and magazine advert everything that is going on in that picture relates to the music video, which therefore means if the public were to look at these without seeing the video they could straight away get a feel of what the story line will be about.

Process of the digipak;



These two pictures show the progress of the digipak creation. As you can see above, at this particular time I was uploading the pictures individually, in order to put them in their layer in the right box; this was accorded to the way we would look at the digipak on paper.


Final Digipak;





Above is a picture of what the final version of the digipak looks like, as you can see from the previous pictures a couple of things have been changed for example the colour and style of the text.


When looking at the digipak along with the magazine advert and music video, I would say that if it was to be produced and then offered out to the public, I would say that it would have a high chance of being sold. There are several reasons why I think this and one of them would be due to the fact that all of the pictures link up and relate to one another, there isn’t one or two pictures that are different and look odd; this therefore gives the public one view of the whole song not just a jumbled up idea of what they think it could be about due to the unnecessary pictures. The second point I would say about would be that the same expression and feel has been exerted over all three of the texts, some pictures being taken from the actual video and put as the digipak and magazine advert picture.
Disadvantages;
On the other hand, as mentioned earlier there are several disadvantages to certain aspects of the digipak that I feel could have been done better if I had more time to complete them. One of them would be the colours on the rims of the digipak, even though they fit in to a certain extent I do think that the colour could have been more matched in with the colours of the pictures. Another one would be that there are more pictures of the female than the male, this makes it unbalanced and I think that if there was two pictures of each and the others about the story line then that could have been related a bit better. 

Magazine advert; 


Above is the magazine advert in which I produced to go along with the music video and the digipak. As you can see, the main picture is one of the pictures in which I took and used for the digipak, and shows a linkup between the two. I feel as though this would be a good eye catcher for the public to notice my music video. The feel on the advert is very calm and relaxed, with not too much going on in the picture; this is good because if it was too busy people may not be interested as much as there’s a lot to look at.
Changes;
Colour- With the colour for the magazine advert, I used a tool on picnik in which darkened the image. The reason I did this was so that the white wall would stand out more in order for me to put the text onto it.
Text- The text I used is in italics; I thought that this font went nicely along the side of the image, making all of the information clear for the public to view when observing the advert.

My Opinion;

Even though I was the one in which produced these ancillary texts, and would have a biased opinion I would say that these pieces of texts would have a good chance in being sold to the public and think that overall, together they are quite effective and are in general not bad. As mentioned earlier, all of them in some way or another link up together, meaning the same sort of feel and expression is being exerted over the different texts. This gives the public one overall meaning and doesn't give them any confusion or mixed up messages of what the whole song or album is about. Everything needed for a digipak and magazine advert to be successfull is shown on them, things such as barcodes information on release dates and places to buy have been included making them very appealing and eye catching.
However, even though I have stated that I believe this would have a good chance in being sold to the public, there are several aspects in which I either would like to have included or have included that doesn't work as well as I would have liked them to. These were things such as the colouring used on the digipak, as I didn't have enough time, I couldn't play around with the colours seeing what one matched the best to the pictures and the feeling of the whole pack together. Another one would have been the type of text in which I used, even though I think it's suitable, I would have much preferred something that fitted better and was more presentable.

Audience Feedback;

As I couldn't just use my opinion for the feedback of my ancillary texts, I decided to carry out audience feedback by getting random people to look at them and using small pieces of paper write down what they thought; these could be likes and or dislikes.
Below are three pictures in which I took of some of the audience's feedback;

Audience 1:
As you can see, this statement claims that they like the darkness of the images used for the magazine advert and that because of this there is a link between the magazine advert and the song. This certain piece of feedback is useful to me because this is the feel that I wanted to get across, this kind of disgusting dirty feel to express the situation about prostitution.  
 Audience 2:
This person's feedback has said that the same feeling has been exerted across the several different ancillary texts and they feel this is a positive thing, using the word 'love'. This in actual fact links up with the the feedback from the person above, commenting on the expression and feel.   

Audience 3:
This person has said that they would be willing to buy the ancillary texts, and said they are all well presented and are very appealing. Appearance and presentation is a huge factor that needs to be considered when planning on creating a magazine advert and digipak. 

These are not of the feedback's in which I gathered from random people who I had shown my ancillary texts to however they are just a couple different ones in which give you some information of what people think. Overall, I would say the majority of the comments were positive and the majority of people said that they would buy them saying they are effective with there appearance and presentation, along with the pictures used and the feel being exerted.

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