Theory Work- Suture

Suture; 


Classical Hollywood narrative , editing sound and mis-en-scene 'sutures' or positions the audience in certain ways making only one preferred reading possible, however unconscious the audience is of that position.

This is shown in different scenes of the film 'Crash' as the director and producer of the film make sure that in such a way when making the film they use a device in which makes us as the audience think of it in their preferred way.

Theory Work -

In each case there was a media and political outcry for the texts to be banned. In some cases laws were changed, films banned and newspapers demanded the burning of films. Subsequently, in each case it was found that no case could be proven to demonstrate a link between the text and the violent acts.

The effects model contributes to moral panics whereby;

• the media produce inactivity make us into students who won't pass their exams or 'couch potatoes; who make no effort to get a job 
• the media produces violent 'copycat' behaviour or mindless shopping in response to advertisement.  

The Uses and Gratifications Model 

• It is still unclear that there is any link between the consumption of violent media texts and violent imitative behaviour. 
• Also, the theory is flawed in that many people do watch violent texts and appear not to be influenced.
• Therefore a new theory is necessary

The Effects Model 

• The audience is active and uses the text
• The audience uses the text for its own gratification or pleasure 
• Power lies with the audience not the producers 

This theory emphasises what audiences do with media texts how and why they use them. Far from being duped by the media, the audience is free ti reject, use or play with media meaning as they see fit. 

Audiences therefore use media texts to gratify needs for;

1. diversion 
2. escapism 
3. information 
4. pleasure 
5. comparing relationships and lifestyle with one's own (only way is essex) - constructed reality television 
6. sexual stimulation 

The audience is in control and consumption of the media helps people with issues such as;

1. learning 
2. emotional satisfaction 
3. relaxation 
4. help with issues of personal identity 
5. help with issues of social identity 
6. help with issues of aggression and violence 

Music Video

After successfully finishing the editing of the music video, I have in actual fact produced a whole music video to the song 'Tonight I Let You Go' by The Colours. I think that the story I chose to go with the song fits perfectly and it expresses what is trying to be said in the music. Here is the link to the music video in which has been uploaded onto youtube; 

Final digipak

This is the final product for my digipak and as you can see all of the images in which have been used all in some way are related to my music video in which has been successfully completed. On my digipak I wanted to get a sense of a deteriorated relationship across, showing the girl in a short skirt, black boots red lips etc and the boy with really dark puffy eyes. I thought a good way to emphasis what the video is about was to show an image of drugs for the front cover with the title of the band and song written across and also an image of words in which means they no longer work sort of thing.

As you can see on my didgpak I have included a barcode, a title for the album with the artist band, a tracklist a little production company name and a circle in which will represent where the cd would be placed once it had been produced. 

Editing of the Digipak

As shown above, you can see from the programme I am using that in actual fact this was a screen grab in which I took in order to show the process of editing my digipak. It also shows you that at this current time I was trying to get the circle in which is being used for the cd to make it more transparent so that the picture underneath could be seen more and the cirlce was only faint.

Digipak Nearly Finished

Digipak So Far

Front Cover

Back Cover

Inside Cover

Inside Cover

Cover for the disk

Inside Cover

These images above are the images in which I have taken to show the digipak so far, even though it has not yet been finished. As you can see they all relate to one another as there are several different pictures of myself as the girlfriend in the music video sitting on the floor in prostitution, and there is an image of Charlie the boyfriend with his puffy dark eyes looking directly at the camera. For the front cover I have decided to use an image of drugs as mentioned before the abuse of drugs is one of the main aspects in our film and I would like for this to be portrayed the most so that it stands out.

Overall View

This is an overall view of what my digipak looks so far, since the last post I have added in the barcode to the back cover as well as the song list and on the front cover is the name of the artists band and their hit single 'Tonight I Let You Go'. As you can see, I tried to make all of the pictures relate to each other and mean something towards the music video and is the reason why there are several pictures of myself sitting on the floor on the streets in really cheap and flaunting clothing; there's also a picture of the boyfriend in which will be located at the back of the digipak and shows his droopy dark eyes to show off his drug abuse. 

Digipak progress

Today I decided to start on my digipak as in the previous day I took pictures in which I thought would be good to use, and that would relate in some way to my actual music video. Here are some snap shots of the process;

As of yet I am not entirely sure which picture I will use as the front cover and which will be used for the back cover etc. This however is only a rough draft so it may be totally different when it comes to the final draft.

Ideas for Digipak

Injecting drugs

Even though I don't think this is a particularly good picture, this is sort of what I would want for the front of my digipak. The reason for this is because one of the main issues is the injecting of drugs in the video in which leads to prostitution etc. The good thing about this picture is how tatty and scraggy the boy looks, the bruises on his arm which shows this is not the first time and the dirtyness of himself. 

Heart Break

This would also be a good idea to use for my digipak as it's representing  heart break and this is what I've tried to represent in my video. I like the way there are different textures and colours used and the main focus is on the red colour which is the love heart. 

Prostitution

Above is a picture of a girl in prostitution and I have decided that for my digipak I would like to create an image like this. I think that this is really effective as it has a focus of the main subject in the picture, and the lightning creates a great affect.

What needs to be included on a digpak?

There are several things in which need to be included on a digipak in order for them to be one sold to the public and two, for people to recognize them and find them appealing. These include;

• Barcode
• Artist name
• Albumn/CD name

• Picture
• Track list
• Label name
• Label sign

The reason I have decided to update this post is so that it can help me and my group get to grips the things that we must provide on our digipak. We want ours to be appealing, eye catching and also want it to be unique, if we don't do this then it will not stand out and be nothing different from the others.

Analysis of CD cover

CD cover

Back cover 

CD

Above I have analysed the covers for Beyonce's '4' album and have detailed what things she has included, and what effects are created from what she has done. Having done this it will help me and my group to come up with an idea for what we will do on ours. 

Research into creating a digipak

As well as having the task of being able to come up with idea's of a music video, putting the idea's together and actually producing it we have also been given the task to produce a digipak in order for our CD to be packaged in. A digipak is usually linked to the general theme or idea of the song/album and would have features on the song on the CD, for examples pictures from the video or words from the lyrcis.
In order for the CD/album to be sold to the public, the digipak must be appealing to customers and must stand out. Therefore, to help me and my group decide how and what we will produce for our digipak I decided to go onto 'coverdude.com' which is an online site that offers you a wide range of different CD covers, digipaks, DVD covers etc. By going onto this site it has given me an insight of what we want to include on ours, what things wouldn't be so good and what the general theme we want to come off from it.
One of my favourite CD covers in which I found on this online site is the CD cover of the 'Red Hot Chilli Peppers' -'I'm With You'.


CD cover

Back cover

CD inside

The way in which the front cover of this album has been produced is amazing, even thought it's so simple the way in which it has been laid out creates a huge effect and draws you in. I love the way that the fly has landed on a drug look alike with the words of the album 'I'm With You', this shows promotion and the way this is all upon a pure white background which draws attention to the fly; it is very simple yet so appealing to us as the customers. Next is the back cover, the back cover provides you with a list of the songs in which are on the album, a barcode and several other things. Even though there is not a lot on the cover it is still effective and makes people want to buy it, this is better than it being overloading and looking like it's all de-arranged and bundled together. The actual CD of the album is linked to and is practically the same as the back cover which makes it clear and simple.

Editing

Today I carried on with my editing and think that the whole progress was really successful as I was able to get a lot done. I decided whilst editing that I would have the whole of my video in black and white and it adds to the gloomy and grotty atmosphere of the whole situation. However, the only shot I have decided to keep the normal colour is the first part where the male character and me are sitting on the chair in the front room watching television so represent the past in their relationship.

Editing

I am currently in the process of editing my video, all is going well and I believe so far it looks good.

Editing- Tutorials

As several problems occurred whilst the while process of making the video come about, I decided to leave the group and go off on my own. As I was not completely brilliant with the programme 'Final Cut Express', I decided to go onto google and then look for final cut express tutorials in which would therefore guide me through aspects in which I was not sure of. I found this to be excellent as it helped me a lot, helped me understand how to create different effects using different tools etc. 

Editing Information

As explained in another post, in order to be able to edit my video as well as doing the tutorials I decided to also go onto google and type in a question, for example 'how do I fade in one picture whilst another picture is being shown', by doing this several different people had posted information on how to do this on there in a method step by step which allowed me to carry this out at the end of my music video.